International Year of Glass 2022
Glass has been a touchpoint of celebration, commerce, culture and science for over two thousand years.
An ancient material with a rich cultural heritage, glass is more important to modern life than ever before: versatile and easily innovated, it is a potential enabler of the UN Sustainable Development Goals.
That's why 2022 has been officially declared the UN International Year of Glass – to celebrate the extraordinary benefits of glass for businesses, consumers and our environment alike. This is the perfect opportunity to champion glass and highlight the central role it has played in our society for thousands of years.
Glass is part of our daily lives. It’s an old material whose story has been told many times.
This year, with the International Year of Glass putting glass in the spotlight like never before, it's time to retell the story of this fascinating material and to share the many reasons why glass is the best packaging material – now, and for generations to come.
The Glass Hallmark
The Glass Hallmark is a trademarked communication tool designed by the European Glass industry, incorporating the unique features of glass that make it a high-quality and sustainable packaging material.
Consumers are increasingly conscious of sustainability and the impact of their own purchasing choices. The Hallmark reminds consumers that glass packaging is sustainable, inert, 100% and infinitely recyclable, reusable, refillable and safe to store food and drinks.
The Hallmark conveys a consistent and positive message that glass packaging can be infinitely recycled. It symbolises the unique characteristics of glass packaging that support a sustainable future: its infinite recyclability without any loss in purity or quality, and its inert nature, vital for preserving the quality of the product inside.
It generates interest and gives consumers an informed choice, helping them to understand their role in choosing to buy, then recycle their glass packaging. It allows brands to communicate their packaging sustainability commitments and to boost the environmental, social and economic sustainability value of the overall product.
In short, the Hallmark is a symbol of a more sustainable world which we look forward to bringing to the African market.
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