Innovation
Ardagh is driving innovation in glass packaging design
Glass is one of the most enduringly natural and attractive materials.
Ardagh combines these qualities with the skill and experience of our designers to create award winning bottles and jars for many leading food and beverage brands.
We work alongside our customers from the earliest stages of a design and development project. Working to a common design platform and using advanced product design software, best practice procedures ensure that new glass design projects reach the market not only with exceptional packaging, but also on time and to budget.
We have a passion for innovation and creativity; qualities which have positioned us as a world leading packaging business.
We are constantly embracing new technologies and developing new product ideas to offer exciting new techniques, while driving forward our own continuous improvement agenda.
Ardagh Glass Packaging reveals ‘Absolut Voices’
The Product Design team at Ardagh Glass Packaging – Europe, worked closely with Absolut and design agency Brand Union to create the brand’s latest limited-edition bottle: ‘Absolut Voices’, which celebrates the wavemakers and trailblazers of the world and is reflected in the bottle’s ‘sound waves’ design.
The sapphire blue-coloured premium bottle contains an impressive 80% recycled glass, the highest percentage yet for Absolut, which is largely thanks to the high recycling rate in Sweden, meaning more recycled glass cullet is available to Ardagh for use in the furnace.
Maria Persson, NPD Project Manager, Ardagh Glass Packaging – Europe, describes the process of creating the bottle’s distinctive sound wave design:
“We worked with Brand Union to ensure the design met the creative brief to convey the effect of expanding sound waves rather than ripples of water”.
The effect of the 360-degree design feature was achieved by creating irregular circles with shallow embossing to give life to the waves. Our Product Design Team created the desired effect using their in-house sculptured embossing technology and expertise to give it a lifelike quality and standout impact. It was exciting to see the first bottles come off the production line in the deep sapphire blue, with light bouncing around the bottle from the edges of the sound wave design.”
The limited-edition bottle is available worldwide in 700ml, 750ml and 1litre.
Ardagh Glass Packaging manufactures highly decorated wine bottle for Constellation Brands, Inc.
For more than 125 years, Ardagh has been producing innovative, 100 % and endlessly recyclable glass bottles in the US, and offers a wide selection of premium wine bottles in a variety of colors, sizes, styles and finishes.
Ardagh Glass Packaging – North America (AGP – North America) recently collaborated with Constellation Brands, Inc., to design and manufacture a highly decorated wine bottle for its Crafters Union brand.
The 360-degree decorated 750ml Claret wine bottle delivers great shelf appeal in a premium, sustainable glass bottle. The incorporation of ‘Crafters Union’ debossed directly into the glass bottle increases brand awareness.
The impressive tattoo-style illustrations for the bottle, designed by One Design, Auckland, New Zealand, were replicated into the glass bottle design using Ardagh’s sculptured embossing software.
Unlike two-dimensional debossing, this sculpturing technique creates intricate, life-like detail, depth and dimension for premium glass bottles.
The Crafters Union project employed Ardagh’s Development Machine, a highly flexible glass forming system, for both the sampling process and the initial small-batch run, to provide speed to market for the custom bottle design.
Ardagh Glass Packaging customers win four Clear Choice Awards
Since 1989, the Clear Choice Awards has honoured consumer product goods (CPG) manufacturers who find unique ways to use glass packaging to tell the story of brands, create glass packaging designs that stand out on the shelf and demonstrate novel glass packaging looks. The Clear Choice Awards are sponsored by the Glass Packaging Institute, the trade association representing the North American glass container manufacturers.
During the past 32 years, AGP – North America has produced the glass bottles and jars for nearly 100 products that have won Clear Choice Awards.
In the last round of judging, four AGP – North America customers were awarded Clear Choice Awards by the Glass Packaging Institute (GPI).
Beer, Cider & Flavored Alcoholic Beverages category: Anheuser-Busch InBev for its Budweiser Dream
The unique glass beer bottle AGP – NA manufactured for Anheuser-Busch InBev for its Budweiser Dream won GPI’s Clear Choice Award in the Beer, Cider & Flavored Alcoholic Beverages.
The glass bottle celebrates the Budweiser brand’s heritage and delivers key brand attributes of premium, high-quality appeal.
Award in the Food category: Ball® Flute Jar
The classic, refined design of the Ball® Flute Jar that AGP – NA manufactured for Newell Brands won GPI’s Clear Choice Award in the Food category.
The weighted base of the Ball® Flute Jar provides an aesthetic to mimic the classic stemless champagne flute glass and has the functional benefit for easier cleaning post-food use.
Cosmetics, Fragrances & Pharmaceutical category: Heritage Distilling Co. for its Hand Sanitizer
The conventional glass bottle AGP – NA manufactured for Heritage Distilling Co. for its Hand Sanitizer won GPI’s Clear Choice Award in the Cosmetics, Fragrances & Pharmaceutical category.
Shortly after COVID-19 was declared a pandemic, Heritage Distilling Co. switched from producing and bottling spirits to producing and bottling FDA- and WHO-compliant hand sanitizer.
Heritage Distilling Co.’s Hand Sanitizer stands out because of the simplicity of the bottle design and the clarity of the glass bottle.
Wine category: King Estate Winery for its King Estate Vineyard Designate
The elegant glass wine bottle AGP - NA manufactured for King Estate Winery for its King Estate Vineyard Designate won GPI’s Clear Choice Award in the Wine category.
This special Claret wine bottle was part of the complete redesign of the King Estate Tower Club wine series – the most valuable collectible wines that King Estate offers.
Signifying luxury, the “KE” embossed cartouche on the bottle indicates it is a King Estate wine and the crown on top of the "KE" is a special emblem only used for these rare Tower Club wines.
Ardagh Glass Packaging – Africa wins two Golds at the 2022 Gold Pack Awards
The Institute of Packaging South Africa’s (IPSA) annual Gold Pack Awards were held on 9 November 2022. The annual event showcases the very best of the packaging industry in Africa. It was established in 1973 and has become an important and prestigious occasion for all in the industry.
Ardagh Glass Packaging – Africa (AGP – Africa), together with our customer AB InBev, entered our new lighter BN1944 Castle Lite 330 ml bottle into the awards.
We are thrilled to announce that we scooped two golds for the Best in Glass and Alcoholic Beverages categories.
The bottle’s unique selling point is that it is three grammes lighter than its predecessor. This means that it requires less raw materials and energy, which results in lower costs throughout the value chain and a reduced carbon footprint.
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